Facts About Local Search & Your Business

Fact 1: Local consumers rely on the internet

• 97% of consumers use the internet when researching local products/services (BIA/Kelsey)
• 54 percent of Americans have substituted the Internet and local search for phone books (comScore)

Fact 2: More users = more searches = more potential customers!

• 140 billion local searches (on desktop & mobile) expected in 2014 (BIA/Kelsey Local Commerce Monitor (LCM) Survey, Wave 16, November 2015)
• 95% of smartphone users have looked for local information (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2016)

Fact 3: Having a website is essential, but it’s just a start

• 36% of respondents say that a clear & smart website gives a local business more credibility
• 32% of consumers are more likely to contact a local business if they have a website

Fact 4: It’s crucial to be visible & prominent on the web

• 98% of searchers choose a business that is on page 1 of the results they get.

Fact5: Your Reputation Matters!

• 88% of consumers consult online reviews before they purchase local services

FACT 6: Consumers trust what they read online

• 88% of consumers trust online reviews as much as personal recommendations

FACT 7: Consumers make quick decisions about who to use

• 77% of smartphone users contact a business after looking for local Information (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011)
• 59% of mobile users who look for local information visit the business on same day (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011)

FACT 8: Even your existing customers are looking for you online

• No 1 reason for doing an online search is to find the location for a ‘known’ business (comScore, Neustar Localeze, 15 Miles – Local Search Study 2014)

FACT 9: Your customers are social & so are your competitors

• 72 percent of SMBs are using social media to promote their businesses (BIA/Kelsey Local Commerce Monitor (LCM) Survey Q3, 2013)
• Seven out of ten consumers are more likely to use a local business if it has information available on a social media site (comScore Networks/TMP Directional Marketing)

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